Shopify Theme Sections - Easy to customize, Easy to use

Shopify theme sections are a core component of every Shopify store. Chances are, if you've ever used Shopify, you've interacted with theme sections—whether you realized it or not.

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What Are Theme Sections?

Theme sections are pre-designed components within the Shopify theme editor that allow you to control different areas of your store, such as the homepage, product pages, and collection pages. These sections can include banners, product grids, slideshows, testimonials, and more. With their drag-and-drop functionality, you can arrange these elements to create a unique look tailored to your brand.

When you purchase a Shopify theme or use one of Shopify's free themes, you'll receive a set number of pre-designed sections tailored specifically for that theme. For instance, the Dawn theme includes 17 unique sections that you can use completely free of charge.

Different sections and their purposes

When working with Shopify theme sections, you'll notice that each section is designed to serve a specific purpose. In this guide, we’ll explore various section types, provide examples, and explain how they can be used effectively.

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Note that these definitions is something that we ourselves use and not official from Shopify*

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Feature sections

Feature sections are a key element in web design, particularly for e-commerce websites. They are designed to highlight specific products, services, or messages that are most important to your audience. Strategically placed feature sections not only draw attention to what matters most but also enhance the overall shopping experience by guiding visitors toward their goals.

Why Feature Sections Are Used

1. Highlight Key Offerings:
   Feature sections are ideal for showcasing your best-selling products, limited-time promotions, or flagship services. By giving these elements a prominent space on your website, you ensure they capture visitors' attention.
2. Enhance Visual Appeal:
   A well-designed feature section adds a touch of professionalism and visual interest to your website. It helps break up the page layout, making the site more engaging and easier to navigate.
3. Improve User Experience:
   Feature sections can act as signposts that guide visitors through your site. Whether it’s highlighting a product category or sharing customer testimonials, these sections help users quickly find relevant information.

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Now, let's take a look at some examples of different feature sections and how they can appear!

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Image with text:

To keep this blog post brief and to the point, we’ll only list the names of other feature sections below. If you’d like to learn more, feel free to read further here.

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Other feature sections:

• Image banners
• Logo sections
• Video sections
• Gallery sections
• Hero Headers
• Collapsible content
• Other

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CTA Sections

Call-to-actions (CTAs) are one of the most critical elements on any website, especially for e-commerce and business-focused platforms. A CTA is designed to prompt visitors to take a specific action, such as making a purchase, signing up for a newsletter, or exploring more about your offerings. Strategically placed and well-crafted CTAs can significantly enhance user engagement and drive conversions.

1. Guide User Behavior::
   CTAs are crucial for guiding user behavior because they act as clear signposts for what visitors should do next. Without effective CTAs, users may be uncertain about where to go or what to click, leading to frustration and potential abandonment. Well-crafted CTAs eliminate this confusion by providing a straightforward direction, telling visitors exactly what action to take.
2. Drive Conversions
   One of the most important roles of CTAs is to drive conversions. Conversion refers to the act of turning a visitor into a customer, lead, or subscriber—whatever action you deem valuable for your business. CTAs are designed to encourage exactly that: to prompt users to take a specific action that results in a measurable business outcome.
3. Create a Sense of Urgency:
   Urgency is a powerful psychological trigger that can prompt users to act more quickly. When you add a sense of urgency to your CTAs, you tap into the fear of missing out (FOMO), which encourages users to take immediate action instead of postponing or forgetting to act. For example, a CTA like “Limited Time Offer” or “Shop Now, Only 3 Left in Stock!” taps into the scarcity principle. By emphasizing that a product is running low or that a special deal won’t last long, you create urgency that pushes visitors to act fast before the opportunity is gone. Similarly, phrases like “Hurry, Ends Tonight!” or “Join Today and Save 20%” prompt users to act quickly to take advantage of a time-sensitive deal.

By using CTAs strategically, you can create a website that effectively guides visitors toward meaningful actions, making their experience smooth and satisfying while achieving your business goals. CTAs aren't just buttons or links—they're essential tools for driving engagement, building relationships, and boosting conversions.

As mentioned above, you can explore more details here if you're curious!

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Other CTA sections:

• Normal CTA sections
• Newsletter CTA sections
• Contact CTA sections

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Easy to customize, easy to use

The Shopify theme sections we've discussed in this post are truly fantastic, making it easy for anyone—regardless of technical expertise—to build a website. This is one of the reasons Shopify has excelled in the e-commerce space and continues to grow at an impressive rate. However, sometimes you may feel limited by the sections available in your specific theme. But don't worry, there's a solution to this! 🥳

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Gain access to more sections than your theme provides!

If you feel that your theme is missing certain sections or if you've seen a section on another store that you'd like to add, there are ways to integrate these into your theme.

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We may be a bit biased, but with our app Pent Library, you gain access to hundreds of sections designed by Shopify partners, ready to be styled and implemented into any Shopify 2.0 theme. It's incredibly easy to use and perfect for Shopify store owners looking to elevate their sales, branding, and overall store experience!